Search ads, also called SEA or PPC
Google Ads lets you pay for relevant visits from search ads. We shape campaigns around your real offer, guest markets, season and available capacity.
Let's talk about your dive centerA SITUATION YOU MAY RECOGNISE
You want more course enquiries before high season, but your ads reach people looking for free dive videos or jobs. The clicks arrive; suitable guests do not.
Separate searches in the destination from planning in a guest's home country. Agree languages, course needs, dates and exclusions.
Match search terms, ad promise and landing page. Show real offer details and make the enquiry step easy on mobile.
Agree spend, campaign scope and review rules before launch. Track meaningful enquiries and report media cost separately from agency fees.
No. Advertising spend and material changes are agreed with you. Your ad account remains yours.
That depends on markets, competition, margins and capacity. We recommend a budget after reviewing the opportunity, with ad spend separate from our fee.
Paying for search ads does not buy a better organic Google ranking. Paid and organic search have different roles.
A useful next read
Describe your business and the problem you see. We'll help work out the right first step.
All servicesYour dive operation can be excellent and still be difficult to choose online. Before buying more advertising or rebuilding every page, follow one guest's journey from the first question to the enquiry.
Read the guideLET'S FIND YOUR NEXT OPPORTUNITY
Tell us where you operate and what you'd like to improve. We'll start with a conversation about your business.
No obligation. No need to know which service you need.
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