Describe a specific fit
Start with facts that help someone choose: location, real courses, teaching languages, prerequisites, dates or scheduling, and how to enquire. A claim like 'the best diving' does not tell a first-time diver whether the operation is suitable.
Put important answers in accessible text
Do not leave key details only in a photo, a PDF menu or a social post. Give each real offer a useful page and connect related information. Google says its established SEO practices also apply to AI Overviews and AI Mode; special AI optimisation is not a guaranteed shortcut.
Keep the wider picture consistent
Review how the business is described on your website and genuine business profiles. Resolve conflicting locations, old offers and vague language claims. Use legitimate external evidence where it exists; do not manufacture testimonials or partnerships.
Test questions without turning one answer into a ranking
Choose a small set of realistic questions in the market and language you care about. Record the exact question, date, product and setting. Separate whether the business appears, whether the description is accurate and whether a source is linked. A single answer is a sample, not a stable league table.
Follow a mention to a useful next step
If a guest reaches your site from an AI answer, the page still needs to explain the offer and make contact easy. An observed mention does not prove a visit, an enquiry or a booking. Use measurement only where it is available and appropriate.
Choose a defensible first project
A useful first scope might be correcting business facts, improving a key course page and creating a repeatable observation log. Agree the work and the review point before discussing broad promises about future bookings.
A practical starting checklist
- Choose one real offer and one guest type.
- List the decision facts the guest needs.
- Check whether those facts are clear on the website.
- Correct conflicting public business information.
- Write a small, repeatable question sample.
- Record mentions, accuracy and links separately.
- Keep enquiries and confirmed bookings as separate outcomes.
No one can guarantee an AI recommendation. Clear offers, accessible information and real evidence are a more useful place to start than secret ranking tricks.